Our Approach
The world we design for is dynamic and interconnected. Our approach is anchored in core principles that bring clarity and purpose to every decision.
The heartbeat behind our work.
01
Our Teams
We believe that solving the complex problems that businesses, institutions, and governments face today requires a diverse background of opinions, experiences, and skill sets. At Sentient Collective each project is different as teams are built specifically around each brief. By building teams that can approach any challenge in this way, we’re creating a better approach to design while tackling wicked problems.
02
How We Research
Great design cannot exist without great research. Although we rely on in-context interviews, user observation, and quantitative and qualitative research to test our intuition and develop a base for understanding, it is our empathy and co-creation based approach to research that allows us to interact with a deeper level of consumer needs and desires.
03
Developing Through Analysis
Research can uncover a tremendous amount of information, and often it is hard to keep track of and to see how the dots connect. Our analysis approach allows us to unpack all of the information we have gained, and digest it so that we start to notice patterns of behavior, recurrences, and relationships between areas we did not see before. These insights are what we base our hypotheses from for rapid prototyping and exploration.
04
Prototype to Scale
“Tell me, and I will listen. Show me, and I will understand. Involve me, and I will learn.” - Confucius Nothing gets the conversation going more than something tactile and interactable. No matter if it’s an app, a soap dispenser, or a hospital wing, we prototype at scale. Prototyping allows us to gain a great deal of information at low risk and cost, while learning from users and iterating on what doesn’t work.
At Sentient Collective we use prototyping and user testing to get ideas in front of users fast, and to learn from their first hand experiences. This allows us to get valuable feedback on our hypotheses critical to developing a successful product. Human or non human, it is imperative that products and services be designed with those who will use them at heart.
05
Testing With Real Users
06
From Ambiguity to Feasibility
The challenges companies and institutions currently face are unprecedented. As we step into a new frontier of technology and innovation, the road we must walk is cluttered with ambiguity and uncertainty.
Through our process we help our clients understand what their future potential is for the coming 30 years and beyond in the face of massive change in consumer consciousness, and shifting requirements necessary to compete.
We Believe
Every person has the power to create change.
Sentient Collective builds tools to help organizations unlock and leverage their creative potential.
Wicked problems must be solved collaboratively
Sentient Collective brings together talent from various backgrounds in order to solve the systemic problems facing our world today.
Real product development means getting your hands dirty
Sentient Collective includes target users in the design process to create empathy and uncover actionable insights to rapidly develop, test, and refine prototypes for production.
There is a sweet spot between people, planet, and profit
Sentient Collective helps organizations secure long term profit through scalable design solutions that leverage sustainable methods instead of incurring them as a cost.
Innovation starts with people
Sentient Collective creates products and services that not only elevate the quality of human life, but are considerate of the quality of all life on the planet.
Flat structured organizations are more agile than hierarchy based ones
Sentient Collective helps organizations become more agile, forward thinking, and innovative from within by empowering the people who drive them.